Just as your personality makes you uniquely you, DU’s brand voice humanizes our brand and enables us to communicate capably through all of our written and visual content. Whether to evoke emotion, promote engagement, or nurture the relationships that matter most, a distinctive brand voice is the way.
Ask marketers to define “brand,” and you’ll find as many definitions as the people you ask. After reviewing a compilation of 30 branding definitions from 30 marketers, it was clear that, despite the varying words used to describe a brand or branding, several common elements such as differentiation, consistency, and positive perception were deemed important for a successful brand.
The momentum continues to build on the website migration. Since our February communication, we have launched two more websites, comprised of more than 40 pages.
As Black History Month nears an end, I wanted to highlight some exciting work that has begun within MarComm related to diversity, equity, and inclusion.
Website migration momentum has picked up since onboarding our new web creative agency, Fastspot. Since our last update in January, we have launched five websites, representing nearly 100 new pages in Drupal.
In keeping with the Black History Month theme of my posts this month, I had an opportunity to talk with one of DU’s newest employees, Andriette Jordan-Fields, PhD, the first Black Community Experience Coordinator.
In my last post, I talked about the origins of Black History Month as well as the opportunities we have to learn about the ongoing struggles of Black people, celebrate their achievements, and support the fight for justice.
As February begins, we have an opportunity and renewed responsibility to learn and listen to the stories and achievements that have shaped our history and will illuminate our future. The month of February as national African American History Month had its origins in 1915 when historian and author Dr. Carter G. Woodson founded the Association for the Study of Negro Life and History.
