Internal

We have now been back on campus for several weeks and returning to an on-campus environment has a different meaning and elicits different emotions for each of us.

The campaign is live, well, and has launched to prospective undergraduate students.

Despite a slower launch volume this month, a great deal of work has been underway. All information architecture and a high level of content outlining have been completed for the Division of Student Affairs and Inclusive Excellence (SAIE).

To be effective in managing communications during a crisis, it is critical that we are prepared and that we do this work well. Our team has been partnering closely with Campus Safety, aligning capabilities, and brainstorming new ways in which we can support our community during a crisis.

A brand is bigger than a logo, a campaign or even the words we say. It’s the embodiment of our culture, our people, and our value in the world—informed by our history, inspired by our future, and grounded in our enduring mission, vision, and values.

We are continuing our progress on the web migration/overhaul. Since our July communication, we launched five websites for the College of Arts, Humanities & Social Sciences (CAHSS), which represented 50 pages.

Experimentation is a major part of the creative process—especially post-COVID, where our traditional tactics and previously relied-upon methods are challenged by the new culture and pace of life.

Late last fall, I developed a four-part series to talk about MarComm's realigned strategy and our renewed focus on what I call the University’s value drivers—academics and research, advancement, athletics, and admission.