Over the last several weeks, I’ve been introducing the For the Difference Campaign and sharing updates on the rollout, including the work currently underway to develop a robust visual identity system and review our logo marks.
We are very proud to announce the launch of seven new sites over the past month.
This week, I’m sharing the latest updates on our marketing, branding, and strategic positioning initiatives and efforts, specifically focusing on the most recent announcement of the Kennedy Mountain Campus and Visual Identity initiative.
We have now been back on campus for several weeks and returning to an on-campus environment has a different meaning and elicits different emotions for each of us.
The campaign is live, well, and has launched to prospective undergraduate students.
Despite a slower launch volume this month, a great deal of work has been underway. All information architecture and a high level of content outlining have been completed for the Division of Student Affairs and Inclusive Excellence (SAIE).
To be effective in managing communications during a crisis, it is critical that we are prepared and that we do this work well. Our team has been partnering closely with Campus Safety, aligning capabilities, and brainstorming new ways in which we can support our community during a crisis.
A brand is bigger than a logo, a campaign or even the words we say. It’s the embodiment of our culture, our people, and our value in the world—informed by our history, inspired by our future, and grounded in our enduring mission, vision, and values.
