The first week of September signified the next milestone in the Reputation Strategy work as the public launch of the brand was announced and the beginning of our owned media transitioned to reflect the new visual identity style guide.
As I transition reluctantly to fall (summer is my favorite season), I must admit I am enjoying the return of our podcast series RadioEd and the Public Impact Fellows (PIF) Program, which has generated not only enormous return on investment, but also lasting relationships.
In addition to the work itself, I find the most joy working with the individuals I get the opportunity to work with on the MarComm team.
The public launch of the new brand is weeks away! Coinciding with the start of Discoveries Orientation activities on September 6 and continuing through the calendar year, you can look forward to seeing the University’s brand, marketing, and communications materials begin to roll over visibly to the refreshed brand beginning with the University’s owned media assets, i.e., social media, website, and more.
This past month, we were able to confirm our suspicions that FY22 was a banner year for media placements, and we are trending upwards—increasing by 14% over the past four years—in terms of the quality of coverage as well.
Our latest update on the reputation strategy is focused on marketing and branding updates, reflecting work completed this past month with hints to what you can expect in the fall.
