Internal

We’re six months into realizing the effects of coronavirus on our campus and in our community. And we’ve each witnessed or experienced the physical and mental effects of the pandemic.

The University commissioned a reputation strategy project to truly understand and define DU’s personality and grand narrative. Being able to gain a specific understanding of our institutional identity will enable us to communicate accurately and consistently.

As early as last month with the Sturm College of Law, new and returning students have arrived on campus and DU is already considering how to adjust its fall recruitment strategy for next year’s class. Virtual visits will replace most on-campus activities and travel plans in the midst of the ongoing concern and uncertainty brought on by Covid-19.

Working to onboard a new web vendor to complete the transition to a new content management system (CMS), there were several site launches in August, comprised of unit and university-wide websites.

Whether demonstrating newly learned skills or simply showing off, “look at me,” is a phrase children use often. Though I don’t think individuals outgrow the desire to be seen and understood, I’ve often seen higher education institutions shy away from the spotlight and even boast about their best-kept secrets.

It’s been a year since I began leading the Division of Marketing & Communications (MarComm) and I’m pleased to share some insight into the team—who we are, what we do and why we do it.