As a global institution with deep roots in our home city of Denver, Co and our new roots in Red Feather Lakes at the Kennedy Mountain Campus we take seriously our responsibility to create partnerships and lead initiatives that strengthen our local communities. Take a look and discover how we are making a difference at the Kennedy Mountain Campus.
Ask marketers to define “brand,” and you’ll find as many definitions as the people you ask. After reviewing a compilation of 30 branding definitions from 30 marketers, it was clear that, despite the varying words used to describe a brand or branding, several common elements such as differentiation, consistency, and positive perception were deemed important for a successful brand.