Melissa Akaka
Phone
303-871-2415
Title(s)
Associate Dean for Research
Director, Master of Science in Marketing
Co-Director of the Consumer Insights & Business Innovation Center
Social Links
Specialization(s)
Customer Experience
Holiday Shopping
Marketing
What I Do
Melissa Akaka is a marketing expert and co-director of the Consumer Insights & Business Innovation Center (CiBiC). Akaka’s research explores how consumption experiences, journeys and collectives create value for businesses and consumers. From the marketing behind Taylor Swift to customer experience and shopping trends, Akaka is a frequently cited expert.