Ali Besharat
Phone
303-871-4344
Title(s)
Chair, Department of Marketing
Co-Director, Consumer Insights and Business Innovation Center
Professor
Social Links
Specialization(s)
Advertising
Branding
Consumer Behavior
Marketing
What I Do
Ali Besharat is an expert in consumer behavior encompassing two main areas: behavioral judgment and decision-making and marketing and branding. With a growing focus on CEO pay, Besharat’s most recent research studies the link between CEO pay and consumer trust.
Besharat’s research and expertise has been featured in popular media outlets including the New York Times, Wall Street Journal, Time, CNN and NBC News.