Update on strategic positioning for April 2022 | Reputation Strategy Work

While trees are budding and flowers are blooming, days are getting longer and temperatures are getting warmer. Spring appears to have sprung and whenever there’s a warm day, I make it a point to get outside to take advantage of the weather. The sun always puts a smile on my face and a pep in my step. Cheerfully, I’m sharing an important update about the momentum that’s building on our marketing and branding efforts.

We completed a major milestone recently when the logo recommendation presented to the Board of Trustees this month received unanimous support. With this decision, we will soon be able to complete the visual identity style guide. We plan to work on secondary lockups and guidelines to ensure that the mark is not just beautiful, but also functional for units across campus. We have made refinements to our brand colors and updated the logo wordmark font and we are on track to release the visual identity style guide in tandem with the revitalized editorial style guide in June.

During the second phase of the logo development process, the work moved into a quieter phase with stakeholder dialogues. Anticipating that the new mark, and potentially even the brand refresh as a whole, will be new news to some, this spring, as we continue to assess brand refresh resource needs, we are planning a soft launch and communication with campus stakeholders. This summer we will engage in training and we’re planning for a public launch in the fall.