Dressing Like an Olympian Comes at a Cost
Author(s)
Jon Stone
Media Relations Manager
Ralph Lauren’s Olympic uniform retails at more than $1,500
When Team USA walks into the Olympic stadium on Friday night, the athletes will be decked out in red, white and blue thanks to Ralph Lauren. Once again, the high-end fashion designer has partnered with the Olympics to provide the outfit worn during the opening ceremonies. But if you want to dress like an Olympian, be prepared to fork over plenty of cash.
The outfit from head-to-toe carries a total price tag of $1,512.50.
“Some of the most famous, and soon to be famous, athletes in the world will be wearing this look, so that brand association is powerful,” says Brian Kitts, a marketing professor at DU’s Daniels College of Business. “The USOC and Ralph Lauren are a good match in terms of big brands – and it is meant to be exclusive.”
Here’s how the Olympic outfit will break down:
Blazer: $695
Shoes: $350
Jeans: $195
Wrist strap: $98
T-shirt: $89.50
Belt: $85
Team USA Blazer
Team USA Belt
Team USA Jeans
Team USA Shoes
Team USA T-shirt
Team USA Wrist Strap