As a global institution with deep roots in our home city of Denver, Co and our new roots in Red Feather Lakes at the Kennedy Mountain Campus we take seriously our responsibility to create partnerships and lead initiatives that strengthen our local communities. Take a look and discover how we are making a difference at the Kennedy Mountain Campus.
Nearly a year ago, MarComm began engaging in a consensus-based, multi-year, multi-phase project to refine and refocus DU’s brand. The aim of the strategy is to impact the University’s reputation, recruitment, and ultimately, revenue.
MarComm’s marketing efforts have picked up speed significantly with the activation of the reputation strategy and rollout. Work is happening continuously on multiple fronts right now, and more is started each day. I’d like to draw your attention to a few initiatives.