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To be effective in managing communications during a crisis, it is critical that we are prepared and that we do this work well. Our team has been partnering closely with Campus Safety, aligning capabilities, and brainstorming new ways in which we can support our community during a crisis.
A brand is bigger than a logo, a campaign or even the words we say. It’s the embodiment of our culture, our people, and our value in the world—informed by our history, inspired by our future, and grounded in our enduring mission, vision, and values.
