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Nearly a year ago, MarComm began engaging in a consensus-based, multi-year, multi-phase project to refine and refocus DU’s brand. The aim of the strategy is to impact the University’s reputation, recruitment, and ultimately, revenue.
MarComm’s marketing efforts have picked up speed significantly with the activation of the reputation strategy and rollout. Work is happening continuously on multiple fronts right now, and more is started each day. I’d like to draw your attention to a few initiatives.
Recognizing and honoring DU’s diverse community is an important part of our collective identity. This May, we celebrate Asian Pacific Islander Desi American (APIDA) Heritage Month.