When DU partnered with external agency Carnegie Dartlet last year to gain insights into our reputational standing and audience motivations and aid us in developing a revitalized reputation strategy for DU, we gained invaluable information and feedback from all of our audiences, with our undergraduate students at the top of the list.
Just as your personality makes you uniquely you, DU’s brand voice humanizes our brand and enables us to communicate capably through all of our written and visual content. Whether to evoke emotion, promote engagement, or nurture the relationships that matter most, a distinctive brand voice is the way.