Visual
In this section, you'll find the University of Denver’s Visual Style Guide, intended to both direct and inspire your design work. In the following pages, you will learn how to effectively use and apply DU’s fonts, colors and layouts, as well as the cornerstone of our visual brand—the logo. Use these guidelines to create impactful and appropriately branded graphic content. Consistent adoption of these visual standards will create, hone and fortify DU’s image and reputation, both for internal University audiences and the global community in which DU operates.
Use these pages as your guide, and please feel free to reach out to brand@du.edu with any questions or support for special situations you may encounter.
Seal, Logo & Lockups
Find guidance on using the University's seal and logo, as well as unit-specific logos, in your branded materials.
Colors
In addition to exact specifications for DU's crimson and gold primary colors, we also provide a palette of secondary colors you can use.